The Science of Influence - How Albert Bandura Taught the World to Learn

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  Albert Bandura wasn't just a psychologist; he was a visionary who transformed our understanding of human behavior. Bandura, who once served as the president of the American Psychological Association (APA) in 1974, was a humble yet transformative leader. His tenure marked a shift in how psychology was communicated to the public—simpler, relatable, and deeply impactful. He often remarked, "The world’s a stage, and we’re all learning our lines," a nod to his Social Learning Theory. Bandura indeed left his mark in the field of psychology, for he built the foundation for a whole new method of learning – one that could be applied not just in classrooms, but also in everyday scenarios. In the 1960s, Bandura gave the Social Learning Theory, highlighting that people learn behavior through observing, imitating, and modeling. The Social Learning Theory overturned the dominant behaviorist belief tha...

 Albert Bandura: A Global Influence  Bandura’s Social Learning Theory marked a new era in understanding human actions, and his contributions will always remain remarkable in the field of psychology. However, what a significant proportion of people may not know is that Bandura’s influence was much broader than psychology. In his last years, he focused on some of the most difficult global problems, including climate change, terrorism, and global health, and sought to use his innovative theories for change on a global level. A Vision Beyond The Laboratory Throughout the majority of his professional life, Bandura was strongly associated with the concepts of observational learning, self-efficacy, and moral disengagement. However, in his advanced years, he experienced a distinct shift of wanting to transform his concepts into actions. His passion for social changes was profound, but it wasn’t solely academic. He claimed psychology could—and should—serve as an agent of change that co...

Albert Bandura developed the Social Cognitive Theory based on the concept that learning is affected by cognitive, behavioral, and environmental factors. In contrast to the traditional psychological theories that emphasized learning through direct experience, Bandura posited that virtually all learning phenomena can occur by observing other people’s behavior and the consequences of it. SCT provides opportunities for social support through instilling expectations and self-efficacy, as well as using observational learning and other reinforcements to achieve behavior change. Features: The main goal of this theory is to explain how people regulate their behavior through control and reinforcement to achieve goal-directed behavior. In his original formulation, he included five constructs, including the related social learning theory and self-efficacy. Reciprocal Determinism: Reciprocal determinism is the central concept of social cognitive theory and refers to the dynamic and reciprocal int...

Bandura's theory of moral disengagement is a fascinating take on how individuals end up acting against their moral values and commit immoral acts. He attempts to answer the question that many of us have wondered about, "How can someone be okay with doing something like that" or "How do they sleep at night?". Psychologist Albert Bandura's Moral Disengagement Theory describes the way people de-identify and distance themselves from their moral standards to justify damaging behavior. This psychological mechanism enables individuals to perform unethical actions without losing their good self-image. How moral disengagement works: Bandura described eight most significant mechanisms through which individuals justify unethical behavior: 1. Moral Justification: Individuals may redefine their destructive acts as being for the greater good. For example: "War is essential for peace." But it disturbs peace and destroys innocent lives. 2. Euphemistic Labeling: Ut...

Did you ever find yourself in the midst of a challenge and say to yourself, "I can do this!", and accomplished it because you believed in yourself? Or, conversely, did you ever shy away from trying something new because you didn't think you'd be any good at it? Psychologist Albert Bandura describes these expectations about our own abilities, which he termed self-efficacy, as playing an extremely important part in how we behave, are motivated, and are successful. Self-efficacy is as if synonymous with terms like self-image, self-esteem and self-worth, although they are all connected, they are not the same. Self-efficacy is the faith we have in ourselves to be able to finish a task and go through all the obstacles that come our way in our daily lives. It is the view we have in relation to our abilities, potential and boundaries. Confidence, motivation, resilience, self-regulation and self-compassion are factors that have obvious roles in determining our self-efficac...